Belgium to give away driving licences in breakfast cereals

Belgian authorities this week have given the go ahead for driving licences to be given away free with limited edition boxes of breakfast cereal.

The controversial move was inspired by studies of various driving qualities across Wallonia and Flanders regions which should see many new drivers speed up the licensing application process to the national standard.

Unions showed anger towards the authorities for not protecting instructors jobs, but were quickly corrected by government officials saying that it will not make a difference to current driving practices on the roads and could make Belgian roads a safer place to drive.

Current driving instructors have been promised jobs in beer factories.